
Toki
A digital wallet built for everything that fits in your pocket.
STRATEGY · BRAND · VISUAL IDENTITY · DIGITAL PRODUCT
Toki is a digital wallet designed around how Gen Z actually uses money: quickly, socially, and without unnecessary complexity. The idea was simple: everything you can carry in your pocket. Pay, move money, split expenses and transfer between friends. Nothing more than what you actually need.
The product follows the same philosophy. A deliberately simple experience built around essential actions, with agentic AI allowing users to customize the app and make it their own. The visual identity brings that freedom to life: bold typography, unexpected compositions, overlapping elements and a controlled sense of chaos. Playful, loud and unapologetic, just like the generation it was made for.












